Peru won the title of Best Cultural Tourism Destination in 2017, within the framework of the annual National Tourism Award ceremony held in Beijing, Foreign Trade and Tourism Ministry (Mincetur) informed on Wednesday.
Said recognition was granted by Tourism Media —one of the most influential Chinese media outlets in the tourist field— in recognition of the growing interest Peruvian Culture arouses among Chinese tourists.
According to Mincetur, this award is the outcome of articulated efforts by Peru's Trade Offices in China (Beijing, Shanghai, and Hong Kong), the Exports and Tourism Promotion Board (PromPeru), and the Embassy based in the Asian giant.
In this sense, more travel agencies, specialized media, and tourism organizations in Beijing have been able to get information about diverse Peruvian tourist attractions.
These promotion activities include business rounds with Peruvian luxury travel agencies and training sessions involving the main agencies from northern China.
On its part, PromPeru launched its official content on Chinese social media, as well as a website exclusively developed to expand its digital marketing strategy.
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