Peru's Mistura brand to travel the world next year

16:51.

 Lima, Sep. 1. The most important culinary festival in Latin America, Mistura, will travel the world next year, once the franchise process has been completed, Apega Chairman Bernardo Roca Rey said in its opening in the presence of President Pedro Pablo Kuczynski.

“Mistura turns international this year, with the participation of Mexican, Indian, Thai, Moroccan, Indonesian and Japanese cuisines, but we need to form an alliance to bring our gastronomy, our products and Mistura itself to other countries; that is why we will franchise Mistura this year, so that it can travel the world in 2017,” he said.

According to Roca Rey, there is no doubt Mistura has become the largest [food] fair in Latin America. “But we aim to turn it, with the support of the government, into a world class fair on gastronomy, culture and biodiversity.”

To achieve such goals, we need to coordinate actions with different sectors, such as foreign trade, agriculture, production, culture, foreign affairs, among others. “Apega believes the State is responsible for introducing gastronomy oriented politics, just as Mexico or Thailand did.”

Apega proposed the new government to boost gastronomy as part of a cross-development agenda. “We also suggested various ways to strengthen management capacity and service quality of food-related businesses, train intermediate technical personnel in cooking and service within popular sectors, promote technological innovation, enhance agricultural chains, among other measures.”

Apega’s official said Mistura will have its own fairground in the future, thanks to public-private efforts. This way, you don’t have to take down the entire fair, considering it took 10 days to build.

Finally, he assured gastronomy is called to play a key role in the Bicentennial of Peru’s Independence, as it is a crucial element of identity, culture, national pride, social cohesion, and contribution to the country’s equitable economic growth.

“We are keen to work hand-in-hand with you Mr. President,” he said after noting the gastronomic boom has just begun.

Peruvian President Pedro Pablo Kuczynski opened the 2016 food festival in the presence of cooks, culinary experts, attendees and foodies.