Peru named best cultural destinations in China

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Peru won the title of Best Cultural Tourism Destination in 2017, within the framework of the annual National Tourism Award ceremony held in Beijing, Foreign Trade and Tourism Ministry (Mincetur) informed on Wednesday.

Said recognition was granted by Tourism Media —one of the most influential Chinese media outlets in the tourist field— in recognition of the growing interest Peruvian Culture arouses among Chinese tourists.

According to Mincetur, this award is the outcome of articulated efforts by Peru's Trade Offices in China (Beijing, Shanghai, and Hong Kong), the Exports and Tourism Promotion Board (PromPeru), and the Embassy based in the Asian giant.

In this sense, more travel agencies, specialized media, and tourism organizations in Beijing have been able to get information about diverse Peruvian tourist attractions.

These promotion activities include business rounds with Peruvian luxury travel agencies and training sessions involving the main agencies from northern China.

On its part, PromPeru launched its official content on Chinese social media, as well as a website exclusively developed to expand its digital marketing strategy.

Peru to welcome 4.36 million tourists in 2017

Perú to welcome 4.36 million tourists in 2017

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 Lima, Nov. 25. Peru expects to host 4.36 million foreign tourists next year, Peruvian Foreign Trade and Tourism Minister (Mincetur) Eduardo Ferreyros projected.

Said forecast is close to the country’s target of 7 million visitors by 2021. 

“By 2017, we will reach up to 4.36 international travelers and we will on the right track to achieve the target set to host 7 million by 2021,” Ferreyros stated.

The high-ranking official went on to add tourism is the country’s third largest source of foreign currency, after mining and agriculture, although the main source of dollars for the services sector. 

“We have created competitive funds and the Turismo Emprende program to develop tourism; the latter is a project worth S/10 million [around US$2.92 million] aimed at boosting operations of micro and small tourism enterprises,” Mincetur’s head affirmed.

“Also in 2017, we will push forward the Single Window of Tourism, [a program] that seeks to articulate processes like permits, certifications, licenses and other authorizations in a single platform […],” he added.

Tumbes city to offer dishes at food festival

11:08.

 Lima, Oct. 30. The 12th edition of “Peru mucho gusto” Food Festival will offer over 50 dishes from 16 Peruvian regions, Peru’s Export and Tourism Promotion Board (PromPeru) announced. 

Held in Tumbes city (Peru’s northern Tumbes region) on November 4-6, the food fair will gather the best restaurants, traditional eateries, pastry shops and bars, distributed over 34 stands.

"Peru Mucho Gusto food festival will be hosted by Tumbes for the second time. The fair is part of PromPeru’s strategy to promote inter-regional and frontier tourism, this time with our neighboring nation Ecuador," PromPeru Tourism Promotion Director Marisol Acosta highlighted.

"The fair also seeks to generate tourist flow in these three days. This will contribute to dynamizing local economy, integrating regions and spreading knowledge about other Peruvian destinations," she added.

Peru Mucho Gusto’s 12th edition will be held at Alberto Terranova sports center in Tumbes city.

It is expected to welcome 17,000 attendees. Nearly 10% of said visitors are expected to come from Ecuador, according to PromPeru.

Entry to the food festival is free by presenting an identity card and three recyclable plastic bottles.

Samples of the different regional dishes will cost between US$2.00 (small portion) and US$4.00 (big portion).

http://www.abroadtrekkers.net

Assessments underway to add direct int'l flights to cities other than Lima

13:37.

 Lima, Oct. 11. Assessments are underway to increase direct flights bound for different Peruvian regions so foreign tourists visiting the Inca nation do not necessarily have to stop in Lima, Peru's Foreign Trade and Tourism Minister Eduardo Ferreyros affirmed.

To this end, the government official will meet with Copa Airlines executives today. “Certain airlines have already implemented Bogota-Cusco and Panama-Chiclayo (Lambayeque region) flights,” he said.

Likewise, the Minister stressed the need for more flights bound for said cities, as well as other destinations. In this respect, meetings with airlines to implement these kind of internal flights are underway.

“We've held dialogues to learn about flight break-even points or the number of passengers required to increase an airline's profitability. That's where we'll see if PromPeru (Peru's Exports and Tourism Promotion Board) can contribute with advertising and, eventually, with economic support to make those routes more cost-effective,” he explained.

Jorge Chavez Airport 2nd runway

On the other hand, the Tourism head noted studies are underway to assess the possibility of using other spaces until Jorge Chavez International Airport's 2nd runway is completed. 

“It is not simply a matter of waiting; we need to work on the new Jorge Chavez International Airport's terminal. In this sense, we are assessing the possibility of using existing spaces in Las Palmas (Air Base), as well as those in Air Group No. 8,” he said.

China Eastern 

Ferreyros also announced the first cargo-loaded China Eastern aircraft is expected to arrive in Peru on November 21.  He added the Foreign Trade and Tourism Ministry can promote Peru as a tourist destination in the Asian Giant through airline campaigns in three major cities: Shanghai, Beijing and Guangzhou, Peru's Chinese feeder cities.

Likewise, the Minister referred to southern Tacna and northern Tumbes regions as two key areas to achieve the country's foreign affairs and tourism goals. “Border tourism is fundamental to achieving our goals,” he expressed.

Peru's Mistura brand to travel the world next year

16:51.

 Lima, Sep. 1. The most important culinary festival in Latin America, Mistura, will travel the world next year, once the franchise process has been completed, Apega Chairman Bernardo Roca Rey said in its opening in the presence of President Pedro Pablo Kuczynski.

“Mistura turns international this year, with the participation of Mexican, Indian, Thai, Moroccan, Indonesian and Japanese cuisines, but we need to form an alliance to bring our gastronomy, our products and Mistura itself to other countries; that is why we will franchise Mistura this year, so that it can travel the world in 2017,” he said.

According to Roca Rey, there is no doubt Mistura has become the largest [food] fair in Latin America. “But we aim to turn it, with the support of the government, into a world class fair on gastronomy, culture and biodiversity.”

To achieve such goals, we need to coordinate actions with different sectors, such as foreign trade, agriculture, production, culture, foreign affairs, among others. “Apega believes the State is responsible for introducing gastronomy oriented politics, just as Mexico or Thailand did.”

Apega proposed the new government to boost gastronomy as part of a cross-development agenda. “We also suggested various ways to strengthen management capacity and service quality of food-related businesses, train intermediate technical personnel in cooking and service within popular sectors, promote technological innovation, enhance agricultural chains, among other measures.”

Apega’s official said Mistura will have its own fairground in the future, thanks to public-private efforts. This way, you don’t have to take down the entire fair, considering it took 10 days to build.

Finally, he assured gastronomy is called to play a key role in the Bicentennial of Peru’s Independence, as it is a crucial element of identity, culture, national pride, social cohesion, and contribution to the country’s equitable economic growth.

“We are keen to work hand-in-hand with you Mr. President,” he said after noting the gastronomic boom has just begun.

Peruvian President Pedro Pablo Kuczynski opened the 2016 food festival in the presence of cooks, culinary experts, attendees and foodies.

Peru: Over 1.8 million tourists to visit natural protected areas in 2016

13:48.

 Lima, Jun. 2. Peru's well-preserved natural protected areas have enabled the country to exceed expectations on sustainable tourism, the State-run National Service of Natural Protected Areas (Sernanp) announced.

At the beginning of the year, 2016's goal stood at 600,000 visitors. Following considerations, the figure was increased to 1,800,000.

In this sense, Sernanp Head Pedro Gamboa affirmed that tourism growth "is due to" the strategy implemented nationwide.

Such strategy "is the result of proper conservation management and basic, as well as infrastructure services enhancement witnessed across the areas."

The measure has been recognized by entrepreneurs and thus generated confidence among them to "make new investments in the country."

Commercialization

On the other hand, Gamboa explained that population's active participation and engagement has led to good results over the last four and a half years. 

 

"130,000 people have found a socio-economic development opportunity in natural protected areas, leading to income worth S/320 million (about 96.96 million) [...]," the official explained.

Peru, Malaga pursue cooperation on tourism, gastronomy and investment issues

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13:03.

 Lima, May. 12. Peru’s Foreign Trade and Tourism Minister Magali Silva informed the Government of Peru and Malaga (Spain) authorities will work on issues like tourist development, gastronomy and investment.

Silva met with Malaga's County Council's President Elias Bendodo in a World Tourism Organization annual meeting to exchange experiences and learn about the Malaga tourism model, as well as investment and export positioning strategies.

She noted the fact that “Peru has been working actively to turn tourism into a source of employment and income for the country, as we are willing to learn from Malaga and Costa del Sol experiences, mainly from the successful tourism promotion model that makes them one of the main international actors.”

The government official claimed there is much to do to develop the Pacific Coast and, as a result of this meeting, “we believe Costa del Sol investors will eventually think of Peru and bring their expertise here.”

Malaga drew more than 11 million visitors in 2015, with its tourism industry contributing nearly €6 billion to the province economy. 

Meanwhile, Peru has been positioning the investment and hotel real estate sector.

Another area of interest for Peru is Malaga County Council's successful experience in creating the brand “Sabor a Malaga.” 

According to Bendodo, Malaga authorities have kept track of Peru over the past years, and witnessed its transformation into an attractive opportunity for tourism, investment and exports.

(END) CNA/JJN/RMB/MVB

Published: 5/12/2016